JMT is the largest exhibition furniture rental company of Europe with 550 people working over 17 locations. Their clients are stand-builders and (in some countries) directly the exhibiting companies.
Each country has a 1000+ furniture items to display on their website and depending on the business model used for a country, also a price and a order-button is displayed.
The complex business model for a real multinational operating in Europe , where not only different languages are used, but also different price policies, currencies and products, needed a smart database system where each product can be shared among the different countries. When a product is shared between countries, also the product description can be shared in these languages which gives the advantage that even in - for example - the Netherlands a perfect French description is displayed.
Each country manages their own downloads, FAQ, web pages text, team, photo gallery, news items and meta tags.
A smart shared event -agenda is displayed to make the website more attractive, but is also used to make the ordering system more complete and it gives the great advantage to push these event and venue information to the search engines like Google and Yahoo where special virtual order pages are listed for each coming event.: if for example an exhibitor or organizer searches for his coming event, it is likely that an order page of JMT is popping up: this way JMT attracts more positive attention because of its specialized care.
In the catalog pages are smart pull down menu;'s displayed helping the user to filter his/her products , for example filtered by color and/or height.
To minimize the chance for searches without any result, the search box displays a handy pull down menu showing a counted list of designer names, emphasizing the design side of furniture.
In The Netherlands, only registered members are able to order, while in the United Kingdom end users can order and pay online using a secure ordering system by Ogone, which supports localized payment methods for almost any country in the world..
Although the website is operating in many countries, there is actually only ONE website which displays a virtual website localized and customized for that country: this way it is very easy to maintain and manage.
relevant website links:
www.jmt.nlwww.jmt.be
www.jmt.fr
www.jmt-uk.co.uk
www.jmt.es